Recently I’ve been reminded of an exercise from ‘Presenting in English’ by Mark Powell. An oldie but a goodie, this ‘chunking’ exercise illustrates to trainees how to incorporate effective pauses and place varying degrees of emphasis on keywords in presentations. This kind of exercises helps people be more successful in public speaking and raises their awareness of the power we have as pubic speakers to use words, pauses and emphasis consciously to persuade our audiences of our argument and generate interest in our products and services.
Basic text (slightly adapted from the original)
The world’s most popular drink is water. You probably knew that already. After all, it’s the basic requirement of life on earth. But did you know that the world’s second most popular drink is coke? And that the human race drinks six hundred million Cokes a day? Now, let me put that into some kind of perspective. It means that every week of every year people drink enough Coke to fill the Empire State Building. In fact, if all the Coca-Cola ever consumed was poured over the Niagara Falls instead of water, it would take nearly two days to run dry. There’s almost nowhere on the planet from Miami to Malawi, where the word Coke isn’t instantly recognised. The brand name alone is worth thirty billion dollars. And that’s what makes Coke a global marketing phenomenon.
Chunked text (slightly adapted from the original)
The world’s most popular DRINK
You probably knew that ALREADY.
it’s the basic requirement of life on EARTH.
But did you KNOW
that the world’s SECOND most popular drink
And that the human race drinks
six hundred million Cokes a DAY?
Now, let me put that into some kind of PERSPECTIVE.
that EVERY WEEK
of EVERY YEAR
people drink enough COKE
to fill the Empire State Building.
if all the Coca-Cola ever CONSUMED
was poured over the Niagara FALLS
instead of WATER,
it would take nearly TWO DAYS
to run DRY.
There’s almost nowhere on the planet
where the word COKE
isn’t instantly RECOGNISED.
The brand name ALONE
is worth THIRTY BILLION DOLLARS.
And that’s what makes COKE
a GLOBAL MARKETING PHENOMENON.
My version of this book is..
Powell, M. (1996) Presenting in English: How to give successful presentations, Heinle ETL
But there is a newer version published by Cengage Learning Inc (2012)