DISC is a personality profiling system developed from the work of psychologist Dr. William Marston into “The Emotions of Normal People” (1928) that he wrote while at Harvard University. Today it is one of the most popular personality tools used by organisations and individuals.
The system is based on 4 main personality types: Dominant, Influencer, Stable and Conformist. We display these types in different (more or less intense) combinations according to the different roles we take on (senior manager, CEO, communications officer, IT technician, data analyst), the tasks we have to perform and our sense of who we are, what we want to become and how others treat us.
Organisations use DISC for:
Team Building – By understanding the styles of each person in a team, communication can be increased, which leads to improved morale, productivity, sharing information, and efficiency in projects.
Leadership Development – By training leaders in behavioural awareness, effective leadership can be achieved. This includes leaders working to their strengths and to the strengths of those on their team, understanding what motivates others, improving communication.
Sales Training – Personality and communication are key when building rapport with a client. By being able to understand one’s own natural selling style and predicting that of the client, communication and transfer of information can be adapted to better meet the client’s needs and effectively maximize results.
Hiring & Talent Management – The DISC System can be a powerful and helpful tool when hiring the right person for your job vacancy. It is used as part of the recruitment process and can suggest how an individual might go about the job, how they could work as part of a team, how they may approach challenges. Helping you select an individual who has the personality to succeed in a position, gaining an insight into the management style they may respond to, understanding the potential best environment for them to work in will help increase the chances of a successful placement and in-out experience, is proven to decrease turnover.
Coaching – When you understand the DISC style of your clients, you can better understand how to build immediate rapport with them and go on to deliver coaching sessions in a manner that will resonate with them regardless of their style.